| 言語種別 | 英語 |
|---|---|
| 発行・発表の年月 | 2022/08/01 |
| 形態種別 | 国際会議論文 |
| 査読 | 査読あり |
| 標題 | The Important Aspects to Transform a Digital Organization: Examples of a Traditional Organization and a Public Company in Thailand |
| 執筆形態 | 共著 |
| 掲載誌名 | Journal of Economics, Business and Management. |
| 掲載区分 | 国外 |
| 出版社・発行元 | Journal of Economics, Business and Management. |
| 巻・号・頁 | 10(4),253-257 |
| 総ページ数 | 5 |
| 担当区分 | 最終著者 |
| 国際共著 | 国際共著 |
| 著者・共著者 | Yuwarat Srisupawong, Kanyuma Kamata, Noritsugu Kamata |
| 概要 | In a new digital economy, consumers are using social media, smart mobile, cloud, etc. to interact with business products and services. All industries have to conduct their key operations supporting new digital technologies. To get a deeper understanding of digital transformation, this article reveals the literature about the related factors of digital transformation by focusing on the research question: What are the crucial aspects of digital transformation? The results of a review showed that the key areas of success associated with the balancing from four dimensions of the digital transformation strategy, a customer engagement or experience strategy, a digitalized solution strategy, the characteristics of a digital leader, and the guiding of the digital adoption. These are the central concepts helping organizations journey with digital transformation. |
| DOI | 10.18178/joebm.2022.10.4.707 |
| ISSNコード | 2301-3567 |